AI for Business Developers Seminar – Developing and Implementing AI-Driven Business Development Strategies
Upon request
1–2 days
Online, in Munich, or in-house
Upon request
German or English
Digital Certificate of Participation
Understand markets faster, identify new business areas, and drive growth based on data. Business development means identifying new markets, customers, and business opportunities early on and translating them into sustainable growth. However, digitalization, artificial intelligence, and new business models are changing the competitive landscape in nearly every industry. Traditional analyses and manual research are often no longer sufficient to identify relevant developments in a timely manner and make well-informed decisions.
Our “AI for Business Developers” seminar shows you how to use ChatGPT, Claude, Microsoft Copilot, and other digital tools as sparring partners for market analysis, strategy development, and customer acquisition. You’ll learn to analyze megatrends and competitive shifts, evaluate business ideas, develop value propositions, and derive concrete business development measures. This way, you’ll combine strategic thinking with artificial intelligence and lay the foundation for measurable, future-oriented growth.
Content and Agenda of the AI for Business Developers Seminar
This continuing education program combines business development, digital transformation, and AI-driven methods for market analysis, business development, and strategic implementation. Modules can be freely combined.
- Differences Between Traditional and AI-Driven Business Development
- Use AI to analyze megatrends, technological developments, and market changes
- Develop trend radars and identify their implications for industries and business models
- Assess market potential, competitive intensity, and barriers to entry
- Identify and prioritize attractive customer segments and new business areas
- Filter, summarize, and evaluate relevant market and competitive information
Results
: In-depth market and potential analysis with prioritized growth areas.
- Develop and Evaluate New Business Ideas Using AI as a Sparring Partner
- Simulating Market Opportunities and Strategic Scenarios
- Create business case outlines and customer-centric value propositions
- Evaluate customer segments based on potential, profitability, and strategic relevance
- Select appropriate market entry, distribution, and partnership models
- Using AI for Target Audience Research, Customer Engagement, Pitches, and Sales Content
- Develop an initial concrete 30/60/90-day implementation plan
Results: Concrete business ideas, clear value propositions, and a practical business development strategy.
- Using AI for Lead Research, Process Automation, and Customer Communication
- Define relevant KPIs for market development, lead generation, and business success
- Develop appropriate controlling tools and management processes
- Identifying Trends, Deviations, and Leading Indicators
- Adapt strategies based on data and continuously optimize them
- Develop a Personal Roadmap for Sustainable AI-Driven Business Development
Results: Measurable controls, concrete next steps, and a sustainable roadmap for further development.
What You Can Put into Practice Right Away After the AI for Business Developers Seminar
After the training, you will be able to use artificial intelligence specifically for market expansion, business development, and strategic customer acquisition.
- Analyze market, competitive, and technology trends more quickly
- Identify Attractive Customer Segments and Business Areas
- Evaluating Market Potential Using Structured Methods
- Formulate value propositions for different target customers
- Using ChatGPT, Claude, and Microsoft Copilot as Strategic Sparring Partners
- Research leads and prepare targeted approaches to customers
- Develop KPIs and Management Processes for Business Development
- Create an initial concrete 30/60/90-day plan and a long-term roadmap
Who is the AI for Business Developers seminar intended for?
This seminar is intended for:
- Business Developer and Business Development Manager
- Head of Strategy and Business Development
- Sales and Marketing Managers
- Product and Innovation Manager
- Founder and Entrepreneur
- Project Manager for Digital Transformation Initiatives
- Companies that want to develop new business areas and markets using AI
This continuing education program is suitable for both beginners and experienced business developers who want to expand their methods and digital skills.
Eligibility Requirements for the AI for Business Developers Seminar
Experience in business development, sales, marketing, strategy, or product development is helpful. Prior technical knowledge in the field of artificial intelligence is not required.
Custom AI Training for Business Development
- Customized Training Programs for Business Development, Sales, and Strategy Teams
- Integration of our own markets, customers, competitors, and business ideas
- Development of Customized Value Propositions and Business Cases
- Working with Your Own Data, KPIs, and Management Processes
- Offered as a seminar, workshop, or in-house training session
About Us as a Training Provider
We are an experienced management consulting firm with over 20 years of expertise in digital transformation, strategy, and innovations such as artificial intelligence. Our training programs combine proven business development methods with modern digital tools and concrete real-world business scenarios.
We help companies tap into new markets and business areas, integrate AI effectively into strategic processes, and manage growth in a measurable way. Our focus is on customer value, economic viability, and an actionable strategy.
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Expertise in AI and Business Development – Your Trainer
Jonas Kuhlmann helps companies develop digital strategies, new business areas, and AI-powered business development processes. He clearly explains how ChatGPT, Claude, Microsoft Copilot, and other digital tools can be used for market analysis, idea generation, customer research, and strategy implementation. In doing so, he combines strategic methods with practical applications and a clear focus on measurable results. Participants learn to assess market potential, structure business ideas, and develop concrete actions and roadmaps based on strategic considerations.
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- Using AI Strategically for Business Development, Strategy, and Digital Business Development
- Customized Professional Development for Companies, Business Developers, and Executives
- Proven expertise in AI, market analysis, and transformation
- Ready-to-use methods for potential analysis, value propositions, and implementation
TISAX and ISO certification apply only to the Munich location
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TISAX and ISO certification apply only to the Munich location
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FAQ – Frequently Asked Questions About the AI for Business Developers Seminar
No. The seminar is designed for business developers, strategists, sales managers, and entrepreneurs—not AI developers. The most important fundamentals are explained in an accessible way and directly applied to market analysis, business development, and customer acquisition.
AI can assist with market and competitive analyses, trend monitoring, target customer research, and the development of new business ideas. It can also help prepare value propositions, business case outlines, pitches, and customer presentations more efficiently. The strategic evaluation and decision-making remain the responsibility of the business developer.
The training covers ChatGPT, Claude, and Microsoft Copilot, among other topics. In addition, tools for data analysis, visualization, and business analytics—such as Power BI or Google Sheets—can be included. The specific selection will depend on your goals, data, and existing systems.
Yes. Your own markets, customers, competitors, and business ideas can be directly integrated into the exercises. For in-house training sessions, the seminar can be fully tailored to your strategic challenges. This leads to results that directly benefit your current business development.
AI can organize customer needs, market information, and competitive offerings and use them to derive initial value propositions. These proposals are then evaluated for target audience, relevance, differentiation, and economic value. In this training, you will develop value propositions that are clearly tailored to specific customer segments.
Yes. In the second module, you will develop a 30/60/90-day plan for a selected business idea or business development initiative. In addition, you can define KPIs, responsibilities, and next steps for implementation. This turns the analysis into a concrete basis for action.