Trainings

Claude Masterclass Training – Using Claude Professionally, Developing AI Workflows, and Scaling Productively

Upon request

1 - 2 days

Munich, online or in-house

Upon request

German or English

Digital Certificate of Participation

The demands of modern knowledge work are changing rapidly. Teams must process information faster, prepare more well-founded decisions, and efficiently coordinate complex tasks. This is exactly where Claude from Anthropic opens up new possibilities: Instead of isolated individual prompts, it creates intelligent workflows that combine analysis, structuring, communication, and decision support.
Our Claude Masterclass Training is designed for companies and departments that want to do more than just test generative AI—they want to integrate it productively into processes, collaboration, and digital workflows. The focus is on advanced prompting, context engineering, agent-based approaches, and the development of scalable, AI-powered processes for everyday work. You’ll learn how to use Claude as a strategic tool for knowledge management, business workflows, and digital collaboration—in a structured, secure, and sustainable way.

Contact

Thorsten Müller

Principal

Top Consultant Award
Satisfied customers from small and medium-sized businesses and large corporations

Content and Structure of the Claude Masterclass Training

The masterclass combines advanced prompting, workflow design, and strategic AI application with direct relevance to real-world business processes.

  • How Claude Compares to ChatGPT, Gemini, and Copilot
    • Overview of the Claude Model Family (Opus, Sonnet, and Haiku)
  • Understanding key concepts such as tokens, context windows, and hallucinations
  • Responsible AI: Safety Mechanisms, Limitations, and Ethical Considerations
  • Typical business and knowledge-work scenarios within a company
  • Developing High-Quality Prompts Using Structured Frameworks
  • Use of Roles, Context, Formatting, and Goal Definition
  • System Prompts and Permanent Project Instructions
  • Building complex multi-turn dialogs and sustainable contextual structures
  • Optimizing Claude for Analysis, Strategy, Knowledge Work, and Content
  • Exercises for Advanced Prompting and Structured Collaboration
  • Introduction to Relevant No-Code and Low-Code Platforms
  • Development of AI-powered workflows for marketing, sales, and internal processes
  • Using Claude for Data Analysis and Decision Support
  • Developing productive and scalable workflows without programming
  • Workflow and Automation Exercises Based on Real-World Scenarios
  • Data Privacy, Compliance, and the Responsible Use of AI
  • Dealing with Bias, Risks, and Quality Control
  • Strategic Use of Claude for Business Models and Processes
  • An Overview of Current AI Trends and Future Developments
  • Development of Your Own Claude Project, Including Feedback
  • Identifying specific applications for one’s own company

Results
: Our own practical project, as well as strategic and organizational foundations for the sustainable use of AI with Claude.

What You Can Put into Practice Right Away After the Claude Masterclass Training

After the seminar, you will be able to utilize Claude professionally and effectively within your company.

Who is the Claude Masterclass Training program designed for?

This training is intended for:

  • Specialists and Managers
  • Knowledge workers and project teams
  • Innovation and Transformation Teams
  • Companies that want to use Claude strategically and productively
  • Participants with some experience working with generative AI

Ideal for anyone who wants to go beyond basic prompting and develop professional AI workflows.

Eligibility Requirements for the Claude Masterclass Training

Basic experience with generative AI or chatbots is helpful, but not required.

Customized Claude Masterclass In-House Seminars

We design customized in-house training programs—tailored perfectly to your needs.

About Us as a Training Provider

We are a management consulting firm with many years of experience in digital transformation, AI implementation, and modern knowledge work. Our Claude Masterclass training sessions combine technical expertise with concrete business applications and actionable workflow solutions. In this way, we help companies use Claude productively over the long term and successfully establish modern AI-powered workflows.

01

Practical rather than theoretical
Our training courses are based on real-world project experience, not just textbook knowledge.

02

More than 20 years of experience
We understand the requirements and challenges of numerous industries and incorporate valuable insights directly into your training.

03

Practical, ready-to-use expertise
Everything we teach, we put into practice ourselves every day with our clients—guaranteed to be practical and goal-oriented.

04

Tailored to Your Business
Content, examples, and tools can be tailored precisely to your processes and challenges.

05

Trainers with a background in project work
You'll learn from consultants who actively lead and support projects themselves—not just trainers.

06

State-of-the-art methods and technologies
You'll benefit from the latest trends, proven best practices, and practical tools tailored to your situation.

Expertise in Claude & Generative AI – Your Trainers

Michael Schobel-Thoma

Expert in data management, AI-powered knowledge work, and modern business workflows. Michael explains in an easy-to-understand way how Claude can be effectively used for analysis, automation, and strategic knowledge work.

Thorsten Müller

Expert in leadership, agile transformations, and modern digital collaboration. Thorsten helps companies integrate AI-driven work methods sustainably into teams, processes, and organizational structures.

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    FAQ – Frequently Asked Questions About the Claude Masterclass Training

    The masterclass delves much deeper into topics such as context engineering, workflow design, and the productive integration of Claude in a corporate setting. In addition to prompting, you’ll also learn how to structure complex knowledge and analysis processes. The focus is on the sustainable application and strategic use of Claude in your day-to-day work.

    Basic experience with generative AI is helpful but not required. The course content is structured to build upon itself and covers both the fundamentals and advanced methods. Even participants with some prior experience will benefit greatly from the advanced workflow and automation approaches. However, we also offer a program tailored to beginners.

    Claude is particularly well-suited for knowledge work, analysis, content creation, documentation, strategic planning, and structured communication. It can also efficiently support or partially automate recurring processes and multi-step workflows. Teams that deal with large volumes of information and require extensive coordination benefit from this the most.

    Context Engineering refers to the structured creation of contexts, projects, and permanent work instructions for AI systems. The goal is to enable consistent, high-quality results across extended work processes. In this training, you’ll learn how this approach can make Claude significantly more powerful and efficient.

    Yes. Claude can be integrated into many existing systems and platforms—such as CRM, CMS, or collaboration tools. In this seminar, you’ll get an overview of typical integration options and learn how to set up productive AI workflows within your organization.

    Data protection, compliance, and the responsible use of AI are integral parts of the masterclass. You will learn which risks and limitations must be taken into account and how to effectively establish governance mechanisms. This fosters a secure and sustainable approach to AI within the company.

    Yes. Especially with in-house training formats, a company’s own workflows, documents, and processes can be integrated directly into the training. This enables participants to develop solutions that are directly tailored to their company’s specific circumstances.

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