- Veröffentlichung:
02.03.2026 - Lesezeit: 7 Minuten
Data Use Case Workshop: Discovery – Targeted from business case to prioritized roadmap
In a compact workshop, we work together to identify the most relevant data and AI use cases for your company, evaluate the benefits, costs, risks and dependencies at an early stage and consistently align everything with your corporate and data strategy. The results are clearly prioritized use cases, transparency regarding data quality, availability and information contexts as well as an implementable roadmap with responsibilities, KPIs and initial schedules. In this way, you avoid bad investments, accelerate decisions and deliver faster results instead of endless discussions.
- Focus on impact: relevant use cases instead of long lists of ideas
- Early evaluation: benefits, costs, risks, dependencies clearly quantified
- Strategy alignment: data initiatives contribute directly to corporate goals
- Roadmap ready: prioritized steps with responsible parties and KPIs
What you get from the Data Use Case Workshop

Our Data Use Case Workshop offers you clear benefits and practical results – beyond buzzwords and hype:
- Results-oriented instead of theoretical: We deliver tangible artefacts - prioritized cases and roadmaps - instead of long debates without output.
- Over 20 years of project experience: data, business intelligence, strategy and new technologies - best practices that work in companies.
- Scalable thinking: Clear overview of the data situation, information contexts and roles - a solid basis for implementation and further workshops.
- Seamless to the strategy: everything can be connected to the goal, budget, governance and transformation - no isolated solutions.
- Data strategy and organization: Framework for the design and operationalization of company-wide data strategy including governance and architecture.
Contents and procedure of the Data Use Case Workshop
Module 01
Customer view point and target image
Result: Common context as the basis for use case selection
- Record customer processes/procedures, clarify objectives for each step
- Identify roles/personas and pain points – focus: information availability and quality
Module 02
Product Description and Business Case Light
Result: Product one-pager per top case – features, benefits, advantages from the customer’s perspective and decision reference
- Problem/innovation statement, product vision, scope and non-goals
- Strategic fit and preliminary business KPIs
Module 03
Information Contexts
Result: First Information Context Map for Business, Intelligence and IT
- Define information contexts, overview relevant data domains and data flows
Module 04
Data Quality & Availability
Result: Data situation snapshot with risks/dependencies
- Data availability, types of data collection, sources/targets, access
- Identify risks and potential blockers (compliance, interfaces)
Module 05
Prioritization and roadmap
Result: Prioritized use case backlog with roadmap, responsibilities and next steps
- Scoring according to business value, feasibility, risk, lighthouse character
Who is the Data Use Case Workshop suitable for?
The Data Use Case Workshop is aimed at mixed teams. The depth and methods are tailored to skills and objectives in advance. The focus is on business stakeholders, while IT expertise provides additional insights:
- Management, business owners, strategy and transformation teams
- Product owner, specialist departments (e.g. sales, service, finance/controlling, operations)
- Business intelligence, analytics teams
- Companies that need concrete services and results instead of theoretical concepts
Packages for different levels of experience (examples – each package is individually tailored to your needs):
- Goal: low-risk start, create clarity, quick results
- Contents: Ramp-up data management, customer view point, quick use case identification, product one-pager, initial information context map, initial prioritization
- Result: Validated top cases, decision templates and compact roadmap
- Objective: To delve deeper into the data situation, governance, risks and implementation path
- Contents: Extended information contexts, data quality and availability checks, scoring with Business Case Light, detailed roadmap with KPIs
- Result: Reliable backlog, decisions and implementation planning – connectable to services and systems

What you can do immediately after the Data Use Case Workshop
- Immediately afterwards, you will have tangible results that you can use to make decisions and start implementation.
- Prioritized use case backlog incl. evaluation (benefit, effort, risk, dependencies)
- Product one-pager per top case incl. vision, scope, KPIs
- Information context map as the basis for business intelligence, data and IT
- Data situation snapshot on availability and quality
- Roadmap with responsibilities, timeline and next steps
- Common understanding and better cooperation between specialist departments and data/IT
AI workshop use case: group size, location & format, costs
To ensure that the effect, tempo and organization match, we coordinate the framework and depth with you.
- Group size: Up to 12 people (minimum 5 participants); larger groups on request
- Location & format: On site at your premises, remote or hybrid; on request in our office in Munich
- Costs: € 490 per person (plus travel expenses) or flat rate according to expenditure; on request
- Additional services: Optional - follow-up workshops, business case consolidation, roadmap refinement, support with implementation and services

About Ventum
With over 20 years of consulting experience, we combine in-depth expertise in the introduction of digital innovations such as artificial intelligence with tried-and-tested methods.
Business case first
We start with goals and added value - creating cases that convince management and have an impact.
Focus on results
We deliver tangible results: prioritized use cases, one-pagers, an information context map and an implementable roadmap.
Strategy-focused
Everything is adapted to the goal, budget, governance and transformation - no isolated solutions.
Scalable design
Processes, data and teams are designed in such a way that solutions can grow - from pilot to rollout.
Over 20 years of experience
In-depth expertise in data and new technologies as well as company-wide implementation - best practices that work.
Support until success
We provide support with review, implementation and scaling and anchor results in the long term.
Our references and projects in AI and data
Your experts in the Data Use Case Discovery Workshop
Request a non-binding appointment now
- Results-oriented: tangible artefacts (prioritized cases, roadmaps) instead of debates without output.
- Over 20 years of project experience: data, BI, strategy, new technologies - tried and tested best practices.
- Scalable thinking: overview of data locations, information contexts and roles - basis for implementation.
- Data strategy & organization: Framework for design and operation including governance and architecture.




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Your message
FAQ - Frequently asked questions about Data Use Case Discovery
No formal requirements. A compact intro ensures that business and data/IT work with a common language. Advanced learners benefit from in-depth evaluation and scoring methods.
Ideally, real data from your processes, functions and systems (e.g. ERP, CRM, DMS, cloud) so that the assessment remains practical. If this is not possible, we work with representative sample data. We clarify sources, access and quality at an early stage.
A prioritized use case backlog, product one-pagers for each top case, an initial information context map, a data situation snapshot and a roadmap with responsibilities, KPIs and a timeline – all of which can be linked to services, systems and management.
Yes, we offer on-site, remote and hybrid formats. For remote, we recommend clear roles, prepared access and short, focused sessions so that the timebox is adhered to.
Gladly. Options include follow-up workshops, business case consolidation, roadmap definition, proof of value/pilot and support during implementation and scaling. This is how you secure momentum and achieve measurable results.







