Sales 4.0 – Selling more successfully with AI: The training for more sales success
On request
1 - 2 days
Online, Munich or in-house
On request
German or English
Digital participant certificate
Successful sales today requires more than traditional sales techniques. Digitalization is changing customer expectations, data sources, communication channels and the speed of the market. Artificial intelligence (AI) – especially tools such as ChatGPT, Microsoft Copilot and specialized sales solutions – enables companies to generate leads faster, communicate in a customer-oriented manner, make better decisions and make sales processes significantly more efficient.
Our training course “Sales 4.0 – Selling with AI” shows in a practical way how automation solutions and AI support, accelerate and professionalize work in sales. From buyer personas and lead qualification to data-based closing strategies – you will learn about modern AI methods that have an immediate impact on your day-to-day sales work.
Contents and procedure of the Sales 4.0 - Selling with AI training course
The training is practice-oriented and combines modern AI technology with structured sales expertise. Ideal for companies, sales teams and sales managers who want to professionalize their digital sales.
- How ChatGPT, Copilot and AI chatbots support sales
- Potential for lead acquisition, customer communication and closing power
- Cross-industry practical examples
- Productivity and quality gains through generative AI in sales
- Recognizing trends and customer needs at an early stage
- Automate competitive intelligence
- Opportunity and innovation assessment using AI
- Derive strategy recommendations for sales and marketing
- Create buyer personas and continuously refine them using AI
- Channel and touchpoint selection according to target group
- Templates for pitches, sales messages and contacts
- AI-based creation of emails, offers, follow-ups and guides
- Automated text and content creation for consistent communication
- Support with lead qualification, prioritization and opportunity evaluation
- AI integration into CRM for better data and workflows
- Development of clear, sales-oriented prompts
- Test and optimize variants
- Reusable prompts for lead research, pitching, objection handling, closing strategies
- Best practices for tonality, style and customer approach
- Simulation of real customer meetings
- AI-based argumentation guidelines and objection handling strategies
- Preparation for price discussions and negotiations
- More security and professionalism in customer dialog
- Create posts for LinkedIn & Co. efficiently
- Automate topic research and content planning
- Developing narratives for social selling
- Creation of presentations, offer documents and sales storylines
- Customer, lead and opportunity analyses with ChatGPT and Copilot
- Recognize upselling and cross-selling potential
- Interpretation of CRM data
- Automated summaries, forecasts and recommendations for action
- AI-supported, professional responses to complaints
- Empathic, de-escalating writing
- Improving the customer experience through AI workflows
- Development of individual sales prompts
- Preparation of offers, pitches and follow-ups
- Analysis of own data for opportunity identification
- Direct transfer to everyday working life
- Quality assurance for AI-generated content
- Avoid risks & sources of error
- Data protection & secure processing of customer data
- Outlook: AI agents, automated sales funnels, digital sales management
What you can apply directly after the Sales 4.0 - Selling more successfully with AI training course
After the seminar, you will be able to use AI effectively and confidently in your data analysis:
- AI prompts for sales communication, lead research and pitches
- AI-supported customer segmentation & buyer personas
- Automated offers, follow-ups, social selling posts
- Structured objection handling & negotiation guidelines
- Data analysis for sales opportunities (CRM, customers, leads)
- Forecasts & sales recommendations with the help of AI
- Improved closing rates thanks to clear AI-supported sales workflows
- Using AI safely in sales, management and teams
Who is the Sales 4.0 - Selling more successfully with AI training course suitable for?
- Sales teams and sales employees
- Sales Manager, Business Development and Key Account Management
- Marketing & Social Selling Manager
- Sales enablement and digital sales roles
- B2B and B2C companies that want to modernize their sales processes
Participation requirements for the seminar Sales 4.0 - Successful selling with AI
No specific prior knowledge required.
About us as a training provider
We are a management consultancy with over 20 years of experience in digitalization, sales optimization and change. Our AI sales trainings are based on real projects and combine technology-supported methods with immediately applicable sales strategies. We support companies in developing modern sales workflows, strengthening teams and sustainably increasing sales success.
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Your speaker - expert for AI in sales
Jonas Kuhlmann is a specialist in digitally supported sales processes and AI integration in sales. He knows the challenges, structures and success factors of modern sales teams and translates AI technologies into immediately usable sales results – from lead generation to closing.
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- Individual customization: Your industry, leads & customer processes
- Experienced trainers: with in-depth AI and sales expertise
- Field-proven expertise: More than 20 years of experience with data evaluation solutions, digital systems and value-adding analysis
- Immediately applicable: workflows, prompts and strategies for noticeably more success
TISAX and ISO certification for the Munich office only
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TISAX and ISO certification for the Munich office only
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FAQ - Sales 4.0: Selling with AI seminar
No. The training is structured in such a way that both beginners and experienced sales professionals benefit. AI basics are explained in a compact way, after which the focus is on direct application in everyday sales. You don’t need any prior technical knowledge or experience with automation – everything is taught in a practical way.
Very practice-oriented. Each learning unit contains concrete examples, tools, templates and exercises. You will create AI-supported sales prompts, analyze real customer data, optimize pitches and develop follow-ups directly in the workshop. The aim is for you to be able to use what you have learned productively the next working day.
We work with ChatGPT, Microsoft Copilot, CRM AI functions, prompt libraries, automation workflows and GenAI-supported sales tools. Optionally, we can integrate sales platforms such as HubSpot, Salesforce or Pipedrive if the training is carried out as an in-house variant.
AI reduces administrative effort, improves lead quality, accelerates follow-ups, increases the probability of closing deals and increases response speed. It recognizes patterns that sales teams often overlook and provides data-based recommendations for pitches, offers, prioritization or objection handling. The result: higher closing rates, more pipeline momentum and better customer experiences.
We work with anonymized, secure data in the training. We also show how AI is used in compliance with the GDPR – including consent checks, data minimization, governance rules, secure AI environments and best practices for confidential customer data. So teams know exactly how to use AI professionally and securely.
No – AI does not replace salespeople. It takes over repetitive tasks (research, draft texts, data analysis), provides insights and prepares conversations more intelligently. People remain crucial for relationships, negotiations, trust and complex deals. AI makes sales teams more efficient, more precise and more effective, but not superfluous.
Absolute. Sales leaders receive clear models for managing AI-supported sales, learn about value levers, governance, KPIs and forecasting mechanisms and find out how to empower teams and overcome resistance. Many companies deliberately book the training for mixed teams in order to increase the speed of implementation.
Yes, as in-house training, the content, examples, data and exercises can be tailored precisely to your sales processes, ICPs, industry logic and CRM circumstances. This makes the training a ready-to-use solution for your sales department.
Sales employees are relieved, faster, more data-driven and conceptually stronger. Less time for research, formulation or manual data maintenance – more time for relationships, closing strategies and value-adding discussions. The role becomes more strategic, not less.