Using AI efficiently in sales – consistent results with effective prompts in ChatGPT, Microsoft Copilot & Co.
On request
1 day
Online, Munich or in-house
On request
German or English
Digital participant certificate
A head start in the market, more deals and better customer relationships: Sales departments today are under enormous pressure to perform: they need to react faster, create added value for customers, offer individual solutions and consistently deliver high-quality results. This is precisely where the innovative use of AI in sales comes in – and brings real business value: less routine, more focus on customers and deals, plus data quality that you and your management can rely on. Our training course shows you how to use ChatGPT, Microsoft Copilot and modern AI tools in sales not only to speed up and simplify tasks, but also to create real added value for your company. You will learn how to cleverly orchestrate generative intelligence for customer analysis, personalized communication and automated quotation processes – and how consistent prompts ensure permanently reliable results. Instead of wasting time with manual research, email drafts or CRM maintenance, you gain free capacity for what really counts: Relationships, advice, sales.
Contents and procedure of the AI in Sales training course
- AI as a success factor in sales
- How companies and sales benefit from AI tools and generative intelligence
- Practical examples for the profitable use of ChatGPT, Copilot & chatbots
- Optimization of typical sales tasks
- Personal & automated customer communication through AI: from the cover letter to the individual offer
- Creation of emails, guides, follow-ups and sales documents with AI tools
- Integration of AI solutions into existing CRM systems for seamless use of your data
- Effective prompts for consistent sales results
- Development and application of sales-specific prompts that deliver reliable results
- Reusable templates for the most important sales tasks (lead qualification, pitch, objection handling)
- Best practices for ongoing optimization and personal style
- Hands-on: practical workshop & use cases
- Customer interactions, analysis of sales data with ChatGPT and Copilot
- Recognizing sales opportunities, upselling and cross-selling through intelligent data analysis
- Concrete application to your own examples for maximum learning experience
- Quality, data protection & future
- Quality assurance and error prevention when using AI
- Data protection in sales and responsible handling of customer data
- Trends: How to get your sales team ready for the next step in digital sales
What you get from the training course "Using AI efficiently in sales"
- Results-oriented time saving: Reduce manual routines, automate tasks and focus on closing deals and maintaining relationships.
- Better control and planning: Use AI-based analyses and forecasts to make sales decisions based on reliable data - for measurably more sales.
- Consistency & quality: Work with reusable prompts that ensure clear, fast results - whether it's meeting preparation, proposal preparation or customer communication.
- Higher closing rates & customer loyalty: Personalize every customer contact, meet individual wishes better and offer real added value that inspires.
- Competitive advantage: Set benchmarks in sales, act faster on the market and be perceived by internal stakeholders and customers as a driver of innovation.
Who is the "Using AI efficiently in sales" training course ideal for?
- Sales staff and sales management
- Teams that want to automate sales processes and grow based on data
- Responsible for CRM, marketing and customer care
- Companies and organizations that want to use AI in sales
Participation requirements for the training course "Using AI efficiently in sales"
Individual training & in-house courses
- Practical examples from your sales department
- Immediately usable prompts, best practices & individual support
- Flexible appointments, tailored to your needs
- Digital certificate of participation included
About us as a training provider
We have been supporting companies in successful digitalization, data-driven sales and innovation for more than two decades. Our AI in sales training provides you with directly implementable solutions, proven methods and best practices so that you can further develop your sales team, modernize processes and sustainably strengthen customer relationships – for sales success that pays off immediately.
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Competence in AI in sales - your speaker
Your trainer Jonas Kuhlmann is a specialist in digitally supported sales processes and effective AI integration. He knows the daily challenges and success factors in sales and translates them into practical results – from the initial analysis to the closing phase.
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- Field-tested expertise: over 20 years of success in sales and digitalization projects
- Individual training courses: Content, exercises and formats tailored specifically to your tasks and goals
- Experienced trainers: Industry professionals with experience in sales, value selling strategies and AI tools
- Immediately applicable knowledge: AI methods, prompts and recipes for success that will make your everyday sales work easier and more successful in the long term
TISAX and ISO certification for the Munich office only
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Frequently asked questions about our MBSE training courses
You can complete our training courses in either German or English – depending on your requirements.
The choice is yours: attend our professional training courses on site in Munich (at the OBC) or flexible and convenient in-house training at your premises.
Absolutely! We adapt the content flexibly to your specific requirements – in an open group course or even more specifically as exclusive in-house training for your entire team.
Yes, we offer you individual in-depth and advanced courses so that you can expand on the training content and implement it directly in your projects.
If you are interested in a training course, you can simply register using our contact form. Once we have received your request, a responsible person will contact you to discuss all further details with you individually.
Our training courses are designed so that both beginners and advanced users can take part. You will find the exact requirements in the respective training description.
Participants receive relevant documents and course materials, either digitally or in printed form.
The duration varies depending on the course. You can find more detailed information in the respective course description.
After successful participation, you will receive a digital certificate of participation.
Our training courses take place in small groups to enable individual learning.