{"id":9900,"date":"2022-07-21T10:26:54","date_gmt":"2022-07-21T08:26:54","guid":{"rendered":"https:\/\/www.ventum-consulting.com\/?p=9900"},"modified":"2024-04-18T15:34:30","modified_gmt":"2024-04-18T13:34:30","slug":"measure-usability-and-ux","status":"publish","type":"post","link":"https:\/\/www.ventum-consulting.com\/en\/news\/measure-usability-and-ux\/","title":{"rendered":"The System Usability Scale &#8211; How to measure usability and UX"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9900\" class=\"elementor elementor-9900 elementor-9899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-238c3c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"238c3c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5483c69\" data-id=\"5483c69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6606d04 elementor-widget elementor-widget-single_post_top_section\" data-id=\"6606d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"single_post_top_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <div class=\"single-post-top-section-wrapper\">\r\n            <div class=\"post-thumbnail\" style=\"background-image: url(https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/03\/system-usability-scale-stockphoto-blogpost-ventum-consulting.jpg)\"><\/div>\r\n            <div class=\"post-metadata-wrap\">\r\n                <ul class=\"post-metadata\">\r\n                    <li class=\"calendar\">\r\n                        Ver\u00f6ffentlichung:                        <br>\r\n                        21.07.2022                    <\/li>\r\n                                        <li class=\"reading-time\">\r\n                        <span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Lesezeit:<\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">Minuten<\/span><\/span>                    <\/li>\r\n                <\/ul>\r\n            <\/div>\r\n\r\n            <div class=\"post-categories title-decor\">\r\n                                News            <\/div>\r\n            \r\n                        \r\n            <div class=\"post-share-box share-wrap-copy show-right\">\r\n                <!-- ShareThis HERE -->\r\n            <\/div>\r\n            \r\n            <h1>The System Usability Scale &#8211; How to measure usability and UX<\/h1>\r\n        <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a6f7f elementor-widget elementor-widget-text-editor\" data-id=\"37a6f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Whereas until a few years ago the system itself was the focus of development, it is now the customer or user. The system is developed according to the needs of the customer to increase acceptance. But how can you measure usability and UX?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee66b3 elementor-widget elementor-widget-heading\" data-id=\"3ee66b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is UX and why is it hard to measure?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3593aec elementor-widget elementor-widget-text-editor\" data-id=\"3593aec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.ventum-consulting.com\/en\/expertise\/ux-consulting\/\" target=\"_blank\" rel=\"noopener\">User experience (UX)<\/a> plays a central role in the development of systems, but is often mistakenly equated with terms such as user interface or usability. To create a common understanding of the term user experience, we are guided by the associated DIN standard, which states in summary:<\/p>\n<p><strong>&#8220;UX is a person&#8217;s perception and reaction before, during or after using a product, system or service.&#8221; (according to DIN EN ISO 9241)<\/strong><\/p>\n<p>This includes the emotions, psychological and physiological reactions, expectations and behavior of the user. User experience is understood as a consequence, influenced by the design, functionality and performance characteristics of a product. Likewise, prior knowledge and characteristics of the respective user:in can play a role as well as brand perception or the context of use.<\/p>\n<p>The definition already makes it clear that the UX is far more difficult to measure than parameters such as unit numbers or throughput times. Is it possible to make such an abstract concept measurable? The answer to that is yes. With the help of methods from software evaluation (UX evaluation), the usability and application logic of a system can be evaluated and measured.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4f2f6 elementor-widget elementor-widget-heading\" data-id=\"1b4f2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">That is why it is important important to measure UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27378b5 elementor-widget elementor-widget-text-editor\" data-id=\"27378b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The development of systems has changed in recent years. Whereas until a few years ago the system itself was the focus of development, it is now the customer or user. The system is developed according to the customer&#8217;s needs in order to increase the customer&#8217;s willingness to buy or use it, to support him optimally in his processes and to develop him further in his work. In this context, the question arises whether usability and relevance, as well as the effectiveness of measures to increase them, can be measured. With the help of a software evaluation, opportunities for improvement in the system are identified. This reduces the need for support and increases data quality. This in turn leads to increased customer and employee satisfaction.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8027e91 elementor-widget elementor-widget-heading\" data-id=\"8027e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A brief overview of survey methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff7565 elementor-widget elementor-widget-text-editor\" data-id=\"bff7565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are various methods for collecting user feedback. A primary distinction is made between two types of methods: <strong>measurements and surveys<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea2c8c elementor-widget elementor-widget-heading\" data-id=\"0ea2c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-large\">Measurements<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4543d2 elementor-widget elementor-widget-text-editor\" data-id=\"b4543d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-24cb6440 ); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Source Sans Pro, Arial, sans-serif;\">As part of the measurements, key figures on UX are collected directly by the system. Contact with the respondent is not mandatory for the survey. The Task Success Rate is a key figure collected in this way: It measures how often a task was successfully completed and puts it in relation to all attempts. The average time required for a task, the Task Completion Time, can also be collected by the system. Another well-known example of a metric collected through measurement is the conversion rate. In other words, the proportion of users of the system who perform a certain action, for example, the proportion of visitors to a website who create a user account.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0d457 elementor-widget elementor-widget-heading\" data-id=\"2b0d457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-large\">Interviews<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa5829 elementor-widget elementor-widget-text-editor\" data-id=\"baa5829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-24cb6440 ); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Source Sans Pro, Arial, sans-serif;\">In the surveys, standardized questions or questionnaires are presented to the users in order to determine key figures from the results. A simple example of this is the Single Ease Question: immediately after completing a task, the respondent is asked to rate on a Likert scale from 1 to 7 the question &#8220;How easy was that?&#8221;. Other examples include the Net Promoter Score (&#8220;How likely are you to recommend this system\/application to friends or acquaintances?&#8221;) and the Customer Effort Score, which asks how much effort the user puts into using a system.<\/span><\/p>\n<p>Surveys are somewhat more laborious to collect, as they depend heavily on the commitment of the user:in. However, qualitative follow-up questions on system analysis can also be integrated in their framework in order to be able to put the results obtained into the right context and interpret them. This measure is also necessary for measurements in order to be able to improve the system in a user-centered way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111549d elementor-widget elementor-widget-heading\" data-id=\"111549d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our tip to get started with measuring UX: The SUS.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140e07d elementor-widget elementor-widget-text-editor\" data-id=\"140e07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Quantification based on scientific findings<\/strong><\/p>\n<p>A classic method to survey the location of a system in terms of user experience is the System Usability Scale (SUS). Even though the SUS does not consider the entire UX, but is limited to the partial aspect of usability, this metric is characterized primarily by two aspects for evaluating a system: It is simple and has been tested in practice many times.<\/p>\n<p>This standardized questionnaire from 1986 by John Brooke is technology-independent and allows the subjectively perceived &#8220;usability&#8221; of a system to be assessed. Contrary to what one might think, despite its age, SUS is still one of the most widely used metrics for measuring usability. The simplicity of SUS is characterized by the scientifically selected and defined questions that allow for an unbiased result, as well as the quick applicability regardless of the sample size.<\/p>\n<p>The SUS includes ten questions that alternate between positive and negative wording:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9911 size-full\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/03\/system-usability-scale-ventum-consulting-1.png\" alt=\"\" width=\"1024\" height=\"600\" data-wp-editing=\"1\" srcset=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/03\/system-usability-scale-ventum-consulting-1.png 1024w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/03\/system-usability-scale-ventum-consulting-1-300x176.png 300w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/03\/system-usability-scale-ventum-consulting-1-768x450.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-24cb6440 ); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Source Sans Pro, Arial, sans-serif;\">The evaluation of the SUS is done with the help of the Likert scale and a point evaluation (see figure). The values of the scale are added and multiplied by 2.5. In our example, this results in the following calculation:<\/span><\/p>\n<p>(4+0+0+3+2+2+2+2+2+2) * 2,5 = 47,5.<\/p>\n<p>A maximum of 100 points can be achieved. A score of 68 or more is considered a good result. This classification is the result of the evaluation of over 500 studies in which the SUS was carried out with a total of over 5000 users. Depending on where your system scores, the SUS shows how satisfied users are with the system or whether measures should be taken to improve its &#8220;usability&#8221;. It should be noted that with the help of SUS it is possible to quickly determine whether there are problems with the use of a system. However, no direct statement can be made as to which problems these are. At first, this is only possible either via additional and voluntary user feedback or via further subsequent measures.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f8b1b elementor-widget elementor-widget-heading\" data-id=\"61f8b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Those who don't measure, make crap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b88d0 elementor-widget elementor-widget-text-editor\" data-id=\"c2b88d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the modern world, where systems are becoming more and more complex, users more demanding and requirements generally increasing, it would be almost irresponsible to develop software and systems purely on gut feeling. Reliable figures, facts and assessments are needed to make informed decisions. In this article we have presented you some methods to be able to build such a decision base yourself.<\/p>\n<p>In general, we do not recommend conducting specially created surveys. We recommend using existing and proven metrics to avoid unknowingly (possibly negatively) influencing respondents&#8217; opinions. The order of the questions &#8220;How satisfied are you with the overall system?&#8221; and &#8220;How satisfied are you with feature X from the overall system?&#8221; alone has a significant influence on the result: For example, those who first praise the overall system in the highest terms will then be more reticent about criticizing sub-aspects. Here, the complexity of applying methods of how to measure UX becomes clear.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9facf5f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9facf5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797248c elementor-widget elementor-widget-text-editor\" data-id=\"797248c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are happy to support you from the definition of the task, through the preparation, implementation and evaluation of an SBS survey, to the identification of improvement potential and the targeted derivation of measures. Our goal is the best user experience for your users!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8703b71 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8703b71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ace821 share-wrap\" data-id=\"8ace821\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ec88f9 share-opener elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0ec88f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-share\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4017b uael-share-buttons--view-icon custom-share uael-stylex-inline elementor-grid-0 elementor-widget elementor-widget-uael-social-share\" data-id=\"ff4017b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;button_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.9,&quot;sizes&quot;:[]},&quot;icon_size&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;0&quot;,&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;button_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_height&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_height_tablet&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_height_mobile&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"uael-style-inline uael-container uael-floating-align-\" data-pin_data_url=\"\" data-share_url_type=\"current_page\" data-share_url=\"\">\n\t\t\t<div class=\"elementor-grid uael-floating-align-\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-facebook\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-rounded uaelbtn--skin-gradient\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-twitter\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-rounded uaelbtn--skin-gradient\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-linkedin\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-rounded uaelbtn--skin-gradient\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e91963b\" data-id=\"e91963b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e476b0a btn-default elementor-widget elementor-widget-button\" data-id=\"e476b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ventum-consulting.com\/en\/insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to the overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf630c0\" data-id=\"bf630c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7260ec87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7260ec87\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-32853882\" data-id=\"32853882\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a3c0d9f elementor-widget elementor-widget-heading\" data-id=\"6a3c0d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Author<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11bf95e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"11bf95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abb08b6 elementor-widget elementor-widget-heading\" data-id=\"7abb08b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benedikt Lux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b179fbc elementor-widget elementor-widget-heading\" data-id=\"1b179fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Senior consultant at Ventum Consulting<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28491619 elementor-shape-square e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"28491619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-icon-email-2 elementor-repeater-item-4848bd0\" href=\"mailto:benedikt.lux@ventum.de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Icon-email-2<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-email-2\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-icon-linkedin elementor-repeater-item-7ea21d0\" href=\"https:\/\/www.linkedin.com\/in\/benedikt-lux-117781154\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Icon-linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7738dba3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7738dba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1683aa05\" data-id=\"1683aa05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dc539ca elementor-widget elementor-widget-heading\" data-id=\"3dc539ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Articles \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4103f3b uael-post__link-complete-yes uael-equal__height-yes posts elementor-widget elementor-widget-uael-posts\" data-id=\"4103f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:1,&quot;classic_slides_to_show_tablet&quot;:1,&quot;classic_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position-above_content uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"9900\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-1 uael-post__columns-tablet-1 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   success-stories \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/it-integration-joint-venture\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/it-integration-joint-venture\/\" target=\"_self\" title=\"Seamless IT and process integration in a joint venture\"><img decoding=\"async\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2024\/07\/AdobeStock_387584961_1620x1080.jpg\" title=\"AdobeStock_387584961_1620x1080\" alt=\"Nahtlose IT- und Prozessintegration im Joint Venture\" loading=\"lazy\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Success Stories<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/it-integration-joint-venture\/\" target=\"_self\">\n\t\t\t\tSeamless IT and process integration in a joint venture\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   success-stories \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/cross-brand-production-redesigning-the-process-system-landscape\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/cross-brand-production-redesigning-the-process-system-landscape\/\" target=\"_self\" title=\"Cross-brand production: redesigning the process &amp; system landscape\"><img decoding=\"async\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/04\/AdobeStock_197201524-Gross.jpeg\" title=\"Truck on highway road with red  container, transportation concept.,import,export logistic industrial Transporting Land transport on the asphalt expressway with sunrise sky\" alt=\"Truck on highway road with red  container, transportation concept.,import,export logistic industrial Transporting Land transport on the asphalt expressway with sunrise sky\" loading=\"lazy\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Success Stories<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/cross-brand-production-redesigning-the-process-system-landscape\/\" target=\"_self\">\n\t\t\t\tCross-brand production: redesigning the process &amp; system landscape\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   success-stories \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/the-path-to-sustainability-digital-innovations-for-a-greener-future\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/the-path-to-sustainability-digital-innovations-for-a-greener-future\/\" target=\"_self\" title=\"The path to sustainability: digital innovations for a greener future\"><img decoding=\"async\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/02\/AdobeStock_372017091.png\" title=\"AdobeStock_372017091\" alt=\"AdobeStock_372017091\" loading=\"lazy\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Success Stories<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/the-path-to-sustainability-digital-innovations-for-a-greener-future\/\" target=\"_self\">\n\t\t\t\tThe path to sustainability: digital innovations for a greener future\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a53fc68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a53fc68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b5f204\" data-id=\"9b5f204\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73bee78 elementor-widget elementor-widget-template\" data-id=\"73bee78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8682\" class=\"elementor elementor-8682 elementor-2351 elementor-2351\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b7506dc elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b7506dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div 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href=\"https:\/\/www.ventum-consulting.com\/en\/workshops\/plm-assessment\/\" target=\"_self\" title=\"PLM strategy: PLM assessment &amp; workshop for objectives, guidelines and implementation roadmap\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/11\/AdobeStock_277749361-scaled.jpeg\" class=\"attachment-full size-full wp-image-33153\" alt=\"\" srcset=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/11\/AdobeStock_277749361-scaled.jpeg 2560w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/11\/AdobeStock_277749361-300x200.jpeg 300w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/11\/AdobeStock_277749361-1024x683.jpeg 1024w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/11\/AdobeStock_277749361-768x512.jpeg 768w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/11\/AdobeStock_277749361-1536x1024.jpeg 1536w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/11\/AdobeStock_277749361-2048x1365.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Workshops<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/workshops\/plm-assessment\/\" target=\"_self\">\n\t\t\t\tPLM strategy: PLM assessment &amp; workshop for objectives, guidelines and implementation roadmap\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.ventum-consulting.com\/en\/workshops\/plm-assessment\/\" target=\"_self\" aria-labelledby=\"uael-post-40167\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-40167>Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   news \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/news\/agentic-organization\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/news\/agentic-organization\/\" target=\"_self\" title=\"Agentic Organization: How companies are reshaping collaboration and value creation and why organizational development is crucial now\"><img decoding=\"async\" width=\"2560\" height=\"1415\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_565809605-scaled.jpeg\" class=\"attachment-full size-full wp-image-38651\" alt=\"\" srcset=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_565809605-scaled.jpeg 2560w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_565809605-300x166.jpeg 300w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_565809605-1024x566.jpeg 1024w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_565809605-768x424.jpeg 768w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_565809605-1536x849.jpeg 1536w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_565809605-2048x1132.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">News<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/news\/agentic-organization\/\" target=\"_self\">\n\t\t\t\tAgentic Organization: How companies are reshaping collaboration and value creation and why organizational development is crucial now\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.ventum-consulting.com\/en\/news\/agentic-organization\/\" target=\"_self\" aria-labelledby=\"uael-post-38594\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-38594>Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   workshops \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/workshops\/develop-your-own-ai-use-case\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/workshops\/develop-your-own-ai-use-case\/\" target=\"_self\" title=\"Develop your own AI use cases AI workshop: Implement your own AI use cases as prototypes with design thinking in 1 day\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_332659336-scaled.jpeg\" class=\"attachment-full size-full wp-image-38567\" alt=\"\" srcset=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_332659336-scaled.jpeg 2560w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_332659336-300x169.jpeg 300w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_332659336-1024x576.jpeg 1024w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_332659336-768x432.jpeg 768w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_332659336-1536x864.jpeg 1536w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_332659336-2048x1152.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Workshops<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/workshops\/develop-your-own-ai-use-case\/\" target=\"_self\">\n\t\t\t\tDevelop your own AI use cases AI workshop: Implement your own AI use cases as prototypes with design thinking in 1 day\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.ventum-consulting.com\/en\/workshops\/develop-your-own-ai-use-case\/\" target=\"_self\" aria-labelledby=\"uael-post-38572\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-38572>Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   news \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/news\/ai-carbon-footprint\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/news\/ai-carbon-footprint\/\" target=\"_self\" title=\"Reduce AI carbon footprint: Optimize energy, CO\u2082 and costs of your AI landscape sustainably\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1705\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_488541564-1-scaled.jpeg\" class=\"attachment-full size-full wp-image-38431\" alt=\"\" srcset=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_488541564-1-scaled.jpeg 2560w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_488541564-1-300x200.jpeg 300w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_488541564-1-1024x682.jpeg 1024w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_488541564-1-768x512.jpeg 768w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_488541564-1-1536x1023.jpeg 1536w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/AdobeStock_488541564-1-2048x1364.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">News<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/news\/ai-carbon-footprint\/\" target=\"_self\">\n\t\t\t\tReduce AI carbon footprint: Optimize energy, CO\u2082 and costs of your AI landscape sustainably\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.ventum-consulting.com\/en\/news\/ai-carbon-footprint\/\" target=\"_self\" aria-labelledby=\"uael-post-38350\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-38350>Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Outside experts, known as ethical hackers or white hats, can perform penetration tests to put the vulnerability of a company&#8217;s IT to the test. But many organizations shy away from the effort and expense. Six arguments in favor of penetration testing.<\/p>\n","protected":false},"author":26,"featured_media":9917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[111],"class_list":["post-9900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-user-experience-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring Usability and UX with the System Usability Scale<\/title>\n<meta name=\"description\" content=\"System Usability Scale - We show you how to easily measure and evaluate abstract user experience (UX).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-video-preview:-1, noimageindex\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ventum-consulting.com\/en\/news\/measure-usability-and-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The System Usability Scale - How to make usability and user experience tangible\" \/>\n<meta property=\"og:description\" content=\"How to make usability and user experience tangible. 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