{"id":13624,"date":"2023-07-25T16:24:47","date_gmt":"2023-07-25T14:24:47","guid":{"rendered":"https:\/\/www.ventum-consulting.com\/?p=13624"},"modified":"2024-05-21T18:03:25","modified_gmt":"2024-05-21T16:03:25","slug":"ux-strategy","status":"publish","type":"post","link":"https:\/\/www.ventum-consulting.com\/en\/news\/ux-strategy\/","title":{"rendered":"How a UX strategy creates value"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13624\" class=\"elementor elementor-13624 elementor-13623\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-238c3c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"238c3c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5483c69\" data-id=\"5483c69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6606d04 elementor-widget elementor-widget-single_post_top_section\" data-id=\"6606d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"single_post_top_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <div class=\"single-post-top-section-wrapper\">\r\n            <div class=\"post-thumbnail\" style=\"background-image: url(https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/ux-user-experience-strategie-1-scaled-e1692802216820.jpg)\"><\/div>\r\n            <div class=\"post-metadata-wrap\">\r\n                <ul class=\"post-metadata\">\r\n                    <li class=\"calendar\">\r\n                        Ver\u00f6ffentlichung:                        <br>\r\n                        25.07.2023                    <\/li>\r\n                                        <li class=\"reading-time\">\r\n                        <span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Lesezeit:<\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">Minuten<\/span><\/span>                    <\/li>\r\n                <\/ul>\r\n            <\/div>\r\n\r\n            <div class=\"post-categories title-decor\">\r\n                                News            <\/div>\r\n            \r\n                        \r\n            <div class=\"post-share-box share-wrap-copy show-right\">\r\n                <!-- ShareThis HERE -->\r\n            <\/div>\r\n            \r\n            <h1>How a UX strategy creates value<\/h1>\r\n        <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a6f7f elementor-widget elementor-widget-text-editor\" data-id=\"37a6f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digitization is advancing inexorably and fundamentally changing the way we work, communicate and interact. But despite the apparent turning away from man, he plays a decisive role. The user experience (UX) allows you to apply your unique skills and soft skills where computers and algorithms reach their limits.<\/strong><\/p>\n<p><strong>In the context of AI and digitization, the development of a sound UX strategy is becoming increasingly important. A well-designed UX strategy enables companies to increase the value of their digital products and services while meeting user needs and expectations.<\/strong><\/p>\n<p><strong>Join us on this journey to understand how a targeted UX strategy can increase the value of your digital products and services.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-649cb23 uael-aspect-ratio-16_9 uael-youtube-subscribe-no elementor-widget elementor-widget-uael-video\" data-id=\"649cb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-video__outer-wrap  uael-video-type-youtube\" data-device=\"false\" data-vsticky=\"no\" data-hidedesktop=\"\" data-hidetablet=\"\" data-hidemobile=\"\" data-vsticky-viewport=\"0\" data-autoplay=\"0\">\n\t\t\t\t\t\t<div class=\"uael-video-inner-wrap\">\n\t\t\t\t<div class=\"uael-video__play\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/UJya7tVUXjA?rel=0&amp;start&amp;end&amp;controls=1&amp;mute=0&amp;modestbranding=0&amp;\">\n\t\t\t\t\t<img decoding=\"async\" class=\"uael-video__thumb\" src=\"https:\/\/i.ytimg.com\/vi\/UJya7tVUXjA\/maxresdefault.jpg\" alt=\"\"><\/img>\n\t\t\t\t\t<div class=\"uael-video__play-icon uael-animation-\">\n\t\t\t\t\t\t<svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"uael-youtube-icon-bg\" d=\"m .66,37.62 c 0,0 .66,4.70 2.70,6.77 2.58,2.71 5.98,2.63 7.49,2.91 5.43,.52 23.10,.68 23.12,.68 .00,-1.3e-5 14.29,-0.02 23.81,-0.71 1.32,-0.15 4.22,-0.17 6.81,-2.89 2.03,-2.07 2.70,-6.77 2.70,-6.77 0,0 .67,-5.52 .67,-11.04 l 0,-5.17 c 0,-5.52 -0.67,-11.04 -0.67,-11.04 0,0 -0.66,-4.70 -2.70,-6.77 C 62.03,.86 59.13,.84 57.80,.69 48.28,0 34.00,0 34.00,0 33.97,0 19.69,0 10.18,.69 8.85,.84 5.95,.86 3.36,3.58 1.32,5.65 .66,10.35 .66,10.35 c 0,0 -0.55,4.50 -0.66,9.45 l 0,8.36 c .10,4.94 .66,9.45 .66,9.45 z\" fill=\"#1f1f1e\"><\/path><path d=\"m 26.96,13.67 18.37,9.62 -18.37,9.55 -0.00,-19.17 z\" fill=\"#fff\"><\/path><path d=\"M 45.02,23.46 45.32,23.28 26.96,13.67 43.32,24.34 45.02,23.46 z\" fill=\"#ccc\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee66b3 elementor-widget elementor-widget-heading\" data-id=\"3ee66b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of a UX strategy in the digital age<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1c680 elementor-widget elementor-widget-text-editor\" data-id=\"ee1c680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even though we in Germany are still not regarded as a role model for digitization &#8211; it is nevertheless progressing inexorably. More and more tasks and processes are mapped in software-supported solutions and implemented partially or even fully automated. Tasks that were previously performed manually are now taken over by computers. Cars and machines are networked and communicate with each other without human interfaces. It almost seems as if people are becoming supporting actors in the course of digitization.<\/p>\n<p>On closer inspection, however, things are quite different: Computers were originally developed to take over monotonous and repetitive tasks for humans. Business columnist and management expert Reinhard Sprenger takes a similar view:<\/p>\n<p><em>&#8220;At its core, digitization does not mean a technology revolution, precisely not the power of machines and the rule of algorithms. But concentration on the essentials, which only people can do: <\/em><\/p>\n<p><em>the reintroduction of the <\/em><strong><em>C<\/em><\/strong><em>lients, the reintroduction of the <\/em><strong><em>C<\/em><\/strong><em>ooperation, the reintroduction of the <\/em><strong><em>C<\/em><\/strong><em>reativity. <\/em> <\/p>\n<p><em>These are the three<\/em><strong><em>C<\/em><\/strong><em>s, and each one of these three<\/em><strong><em>C<\/em><\/strong><em>s has the power to radically transform your business.&#8221;<\/em><\/p>\n<p>(Reinhard Sprenger, What Managers Should Focus on in the Digital Age)<\/p>\n<p>Current developments in the field of artificial intelligence and machine learning, in which software is used for tasks that a human being can no longer perform in terms of time, body and intellect, are not to be neglected, but are still in their infancy when measured against their almost incalculable possibilities. Until now, any AI could only be as good as its human teacher, the manually selected training data, or the models used by the developer as a basis.<\/p>\n<p><span class=\"ui-provider bvk bvl c d e f g h i j k l m n o p q r s t bvm bvn w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">AI tools such as ChatGPT already hint at what artificial intelligence might be capable of in the future. However, it currently still makes too many mistakes and can therefore not yet completely replace a human, but merely complement them. The optimal user experience for users, which is therefore necessary in the interaction between humans and AI, must therefore be the focus of development from the very beginning. With a future-oriented UX strategy, the use of AI support can be thought of in the long term and sustainably.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e18a40 elementor-widget elementor-widget-heading\" data-id=\"0e18a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX versus UI and usability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d252d0d elementor-widget elementor-widget-text-editor\" data-id=\"d252d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>People are at the center of attention, even in the digitalized world. They are not only the center of every development, but also the center of every developed one. It is precisely this holistic human-centeredness that is also the core aspect of the acronym UX, behind which the term &#8220;user experience&#8221; is hidden. To understand what UX actually means, it helps to clarify what UX is not, but often understood as such:<\/p>\n<h4>Thesis #1: UX is UI<\/h4>\n<p>A common misconception: user experience is not synonymous with user interface (UI) design. You can&#8217;t reduce UX to a nicely designed, modern interface or well-used colors and fonts. UI design undoubtedly significantly influences the user experience, but if terms used are not understood, important content is hidden in the shallows of the menu, the product ultimately does not serve an existing customer need or is not adapted to the context of use, the most beautiful user interface is worthless. So UX is not congruent with UI, but UI is a central component of UX.<\/p>\n<p>As a guide to successful user interface design, there are basic rules that a designer should consider, such as Nielsen&#8217;s famous <a href=\"https:\/\/www.usabilityreport.de\/usability-heuristiken-nielsen\">usability heuristics<\/a> for UI design:<\/p>\n<ol>\n<li>System status visibility<\/li>\n<li>Conformity of system and reality<\/li>\n<li>User control and freedom<\/li>\n<li>Consistency and standards<\/li>\n<li>Error prevention<\/li>\n<li>Recognition instead of memory<\/li>\n<li>Flexibility and efficiency<\/li>\n<li>Aesthetic and minimalist design<\/li>\n<li>Assistance in recognizing, evaluating and correcting errors<\/li>\n<li>Help and documentations<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6208cf elementor-arrows-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"a6208cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay_speed&quot;:1500,&quot;lazyload&quot;:&quot;yes&quot;,&quot;speed&quot;:750,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A1_sichtbarkeit_systemstatus-1-768x895.png\" alt=\"Usability Heuristiken Sichtbarkeit des Systemstatus\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A2_uebereinstimmung_system_wirklichkeit-1-768x896.png\" alt=\"Usability Heuristiken Nutzerkontrolle und Freiheit\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A3_nutzerkontrolle_freiheit-1-768x895.png\" alt=\"Usability Heuristiken Nutzerkontrolle und Freiheit\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A4_bestaendigkeit_standards-1-768x896.png\" alt=\"Usability Heuristiken Bestaendigkeit und Standards\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A5_fehlervermeidung-1-768x895.png\" alt=\"Usability Heuristiken Fehlervermeidung\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A6_wiedererkennung_statt_erinnerung-1-768x895.png\" alt=\"Usability Heuristiken Wiedererkennung statt Erinnerung\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A7_flexibilitaet_effizienz-1-768x895.png\" alt=\"Usability Heuristiken Felixibilitaet und Effizienz\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A8_minimalistisches_design-2-768x901.png\" alt=\"Usability Heuristiken Minimalistisches Design\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A9_beheben_von_fehlern-2-768x902.png\" alt=\"Usability Heuristiken Erkennen von Fehlern\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 10\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/A10_hilfe_dokumentation-1-768x894.png\" alt=\"Usability Heuristiken Hilfe und Dokumentation\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c6381 elementor-widget elementor-widget-text-editor\" data-id=\"c8c6381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Thesis #2: UX is usability<\/h4>\n<p>The second common misconception: &#8220;We ensure a good user experience for our product because we perform usability tests&#8221;. According to DIN EN ISO 9241-11, usability describes &#8220;the extent to which a system, product or service can be used by specific users in a specific context of use to achieve specific goals effectively, efficiently and satisfactorily&#8221;. For this purpose, the following seven interaction principles must be observed according to the following Iso Standard No. 110:<\/p>\n<ol>\n<li>Adequacy for user tasks<\/li>\n<li>Self-descriptiveness<\/li>\n<li>Conformity to expectations<\/li>\n<li>Learnability<\/li>\n<li>Controllability<\/li>\n<li>Robustness against user errors<\/li>\n<li>User binding<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb8409 elementor-arrows-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"eeb8409\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay_speed&quot;:1500,&quot;lazyload&quot;:&quot;yes&quot;,&quot;speed&quot;:750,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/3_erwartungskonformitaet-2-768x895.png\" alt=\"UX Strategie Interaktionsprinzipien Erwartungskonformitaet\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/7_steuerbarkeit-1-768x895.png\" alt=\"UX Strategie Interaktionsprinzipien Steuerbarkeit\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/6_benutzerbindung-1-768x894.png\" alt=\"UX Strategie Interaktionsprinzipien Benutzerbindung\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/5_robustheit_gegenueber_benutzerfehlern-1-768x895.png\" alt=\"UX Strategie Interaktionsprinzipien Robustheit gegen\u00fcber Benutzerfehlern\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/4_erlernbarkeit-1-768x894.png\" alt=\"UX Strategie Interaktionsprinzipien Erlernbarkeit\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/2_selbstbeschreibungsfaehigkeiten-1-768x894.png\" alt=\"UX Strategie Interaktionsprinzipien Selbstbeschreibungsf\u00e4higkeiten\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/1_angemessenheit_fuer_benutzeraufgaben-1-768x895.png\" alt=\"UX Strategie Interaktionsprinzipien Angemessenheit f\u00fcr Benutzeraufgaben\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85b8ba elementor-widget elementor-widget-text-editor\" data-id=\"a85b8ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-24cb6440 ); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ),Source Sans Pro,Arial,sans-serif;\">Consistent adherence to these principles and continuous assurance through evaluation studies with suitable usability metrics ensure the usability of a product, but do not allow any conclusions to be drawn about the hedonic aspects, i.e. about how well users like the product.<\/span><\/p>\n<h4>Thesis #3: UX is usability + UI<\/h4>\n<p>Even the combination of the two conceptual fields of UI and usability already described is not sufficient to describe the subject area of UX. User experience is more than that, especially when we think of a strategic and holistic user experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065cb48 elementor-widget elementor-widget-heading\" data-id=\"065cb48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The relevance of a holistic UX strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442f182 elementor-widget elementor-widget-text-editor\" data-id=\"442f182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-size: 17px; font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-24cb6440 ); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ),Source Sans Pro,Arial,sans-serif;\">There is also an ISO standard for the definition of user experience:<\/span><\/h4>\n<p>&#8220;<em>UX is a person&#8217;s perception and reaction before, during, or after using a product. This includes the user&#8217;s emotions, psychological and physiological responses, expectations, and behavior. User experience is understood as a consequence, influenced by the design, functionality and performance characteristics of a product. Likewise, prior knowledge and characteristics of the particular user may also play a role, as well as brand perception or context of use.&#8221;<\/em><\/p>\n<p>Summary according to DIN EN ISO 9241-210<\/p>\n<p>Accordingly, UX is the combination of usability, UI, the context of use, and emotions that arise or are expected.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34aaa4 elementor-widget elementor-widget-gallery\" data-id=\"f34aaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:355,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;overlay_title&quot;:&quot;description&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" tabindex=\"0\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/1_ui-2-273x300.png\" data-width=\"273\" data-height=\"300\" aria-label=\"Was ist UX? User Interface (UI)\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUser Interface (UI)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" tabindex=\"0\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/2_usability-2-273x300.png\" data-width=\"273\" data-height=\"300\" aria-label=\"Was ist UX? Usability\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUsability\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" tabindex=\"0\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/07\/3_kontext_emotion-2-273x300.png\" data-width=\"273\" data-height=\"300\" aria-label=\"Was ist UX? Kontext &amp; Emotion\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tKontext & Emotion\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d8a27 elementor-widget elementor-widget-heading\" data-id=\"08d8a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">User experience is the entire user experience before, during and after use. <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9399338 elementor-widget elementor-widget-text-editor\" data-id=\"9399338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UX is always considered with people at the center and is therefore per se subjective for the time being. This means that an optimal UX can only be achieved by evaluating the product iteratively and from the beginning with as many potential users as possible. These findings are then objectified on the basis of valid statistical methods and product development is adapted accordingly.<\/p>\n<p>Furthermore, an optimal UX is always just a snapshot. As technology, competition and user expectations are constantly evolving, the UX of a product must also be continuously improved. This requires a sustainable establishment of roles and processes in your company in order to be able to develop products with a high user experience in the long term. For this, a directional UX strategy and associated UX governance is unavoidable. Especially when we are talking about scaling across many digital products and accordingly many development teams involved.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603b7d3 elementor-widget elementor-widget-heading\" data-id=\"603b7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our expert for you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66a66af9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66a66af9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a2791a0\" data-id=\"6a2791a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-235fdb51 elementor-widget elementor-widget-heading\" data-id=\"235fdb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Benedikt Lux<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777c2bf9 elementor-widget elementor-widget-text-editor\" data-id=\"777c2bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consultant at Ventum Consulting and expert for User Experience<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ba133 elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"53ba133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:benedikt.lux@ventum.de\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-email-2\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/benedikt-lux-117781154\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6709db28 btn-default elementor-widget elementor-widget-button\" data-id=\"6709db28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ventum-consulting.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2c014aa4\" data-id=\"2c014aa4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c5f1427 elementor-widget elementor-widget-image\" data-id=\"4c5f1427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2023\/06\/Benedikt-Lux-Ventum-Experte-fuer-UX-Strategie.png\" title=\"\" alt=\"Benedikt Lux Ventum Experte f\u00fcr UX Strategie\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c403961\" data-id=\"c403961\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8703b71 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8703b71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ace821 share-wrap\" data-id=\"8ace821\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ec88f9 share-opener elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0ec88f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-share\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4017b uael-share-buttons--view-icon custom-share uael-stylex-inline elementor-grid-0 elementor-widget elementor-widget-uael-social-share\" data-id=\"ff4017b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;button_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.9,&quot;sizes&quot;:[]},&quot;icon_size&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;0&quot;,&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;button_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_height&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_height_tablet&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_height_mobile&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"uael-style-inline uael-container uael-floating-align-\" data-pin_data_url=\"\" data-share_url_type=\"current_page\" data-share_url=\"\">\n\t\t\t<div class=\"elementor-grid uael-floating-align-\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-facebook\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-rounded uaelbtn--skin-gradient\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-twitter\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-rounded uaelbtn--skin-gradient\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-linkedin\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-rounded uaelbtn--skin-gradient\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e91963b\" data-id=\"e91963b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b6784 btn-default elementor-widget elementor-widget-button\" data-id=\"63b6784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.ventum-consulting.com\/en\/insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to overview <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b7eb3 elementor-widget elementor-widget-text-editor\" data-id=\"80b7eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The illustrations in this blog post are from https:\/\/storyset.com\/.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-940548a\" data-id=\"940548a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e3e7ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e3e7ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf9cce0\" data-id=\"cf9cce0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3225f9 elementor-widget elementor-widget-heading\" data-id=\"e3225f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Author<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17edb0e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17edb0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57562e elementor-widget elementor-widget-heading\" data-id=\"c57562e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Benedikt Lux<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413bfb3 elementor-widget elementor-widget-heading\" data-id=\"413bfb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Senior consultant at Ventum Consulting<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9497b2d elementor-shape-square e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"9497b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-icon-email-2 elementor-repeater-item-4848bd0\" href=\"mailto:benedikt.lux@ventum.de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Icon-email-2<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-email-2\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-icon-linkedin elementor-repeater-item-7ea21d0\" href=\"https:\/\/www.linkedin.com\/in\/benedikt-lux-117781154\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Icon-linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0639449 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0639449\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3d400b0\" data-id=\"3d400b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d51b87a elementor-widget elementor-widget-heading\" data-id=\"d51b87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Articles \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9809969 uael-post__link-complete-yes uael-equal__height-yes posts elementor-widget elementor-widget-uael-posts\" data-id=\"9809969\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:1,&quot;classic_slides_to_show_tablet&quot;:1,&quot;classic_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position-above_content uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"13624\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-1 uael-post__columns-tablet-1 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   success-stories \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/it-integration-joint-venture\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/it-integration-joint-venture\/\" target=\"_self\" title=\"Seamless IT and process integration in a joint venture\"><img decoding=\"async\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2024\/07\/AdobeStock_387584961_1620x1080.jpg\" title=\"AdobeStock_387584961_1620x1080\" alt=\"Nahtlose IT- und Prozessintegration im Joint Venture\" loading=\"lazy\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Success Stories<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/it-integration-joint-venture\/\" target=\"_self\">\n\t\t\t\tSeamless IT and process integration in a joint venture\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   success-stories \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/cross-brand-production-redesigning-the-process-system-landscape\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/cross-brand-production-redesigning-the-process-system-landscape\/\" target=\"_self\" title=\"Cross-brand production: redesigning the process &amp; system landscape\"><img decoding=\"async\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/04\/AdobeStock_197201524-Gross.jpeg\" title=\"Truck on highway road with red  container, transportation concept.,import,export logistic industrial Transporting Land transport on the asphalt expressway with sunrise sky\" alt=\"Truck on highway road with red  container, transportation concept.,import,export logistic industrial Transporting Land transport on the asphalt expressway with sunrise sky\" loading=\"lazy\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Success Stories<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/cross-brand-production-redesigning-the-process-system-landscape\/\" target=\"_self\">\n\t\t\t\tCross-brand production: redesigning the process &amp; system landscape\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   success-stories \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/the-path-to-sustainability-digital-innovations-for-a-greener-future\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/the-path-to-sustainability-digital-innovations-for-a-greener-future\/\" target=\"_self\" title=\"The path to sustainability: digital innovations for a greener future\"><img decoding=\"async\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2025\/02\/AdobeStock_372017091.png\" title=\"AdobeStock_372017091\" alt=\"AdobeStock_372017091\" loading=\"lazy\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Success Stories<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/success-stories\/the-path-to-sustainability-digital-innovations-for-a-greener-future\/\" target=\"_self\">\n\t\t\t\tThe path to sustainability: digital innovations for a greener future\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a53fc68 elementor-section-boxed elementor-section-height-default 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class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/artificial-intelligence-training-ai-trainings-ai-seminars-for-companies\/\" target=\"_self\" title=\"Artificial intelligence training: AI trainings &amp; AI seminars for companies\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/04\/AdobeStock_404289172-scaled.jpeg\" class=\"attachment-full size-full wp-image-43674\" alt=\"\" srcset=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/04\/AdobeStock_404289172-scaled.jpeg 2560w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/04\/AdobeStock_404289172-300x200.jpeg 300w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/04\/AdobeStock_404289172-1024x683.jpeg 1024w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/04\/AdobeStock_404289172-768x512.jpeg 768w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/04\/AdobeStock_404289172-1536x1024.jpeg 1536w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/04\/AdobeStock_404289172-2048x1365.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Trainings<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/artificial-intelligence-training-ai-trainings-ai-seminars-for-companies\/\" target=\"_self\">\n\t\t\t\tArtificial intelligence training: AI trainings &amp; AI seminars for companies\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/artificial-intelligence-training-ai-trainings-ai-seminars-for-companies\/\" target=\"_self\" aria-labelledby=\"uael-post-43653\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-43653>Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   assessments \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/assessments\/industry-4-0\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/assessments\/industry-4-0\/\" target=\"_self\" title=\"Industry 4.0 assessment &#8211; gain clarity before you invest\"><img decoding=\"async\" width=\"9294\" height=\"5685\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Halbleiterindustrie-1.jpeg\" class=\"attachment-full size-full wp-image-41468\" alt=\"\" srcset=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Halbleiterindustrie-1.jpeg 9294w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Halbleiterindustrie-1-300x184.jpeg 300w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Halbleiterindustrie-1-1024x626.jpeg 1024w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Halbleiterindustrie-1-768x470.jpeg 768w\" sizes=\"(max-width: 9294px) 100vw, 9294px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Assessments<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/assessments\/industry-4-0\/\" target=\"_self\">\n\t\t\t\tIndustry 4.0 assessment &#8211; gain clarity before you invest\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.ventum-consulting.com\/en\/assessments\/industry-4-0\/\" target=\"_self\" aria-labelledby=\"uael-post-43590\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-43590>Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   trainings \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/ai-in-accounting-finance\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/ai-in-accounting-finance\/\" target=\"_self\" title=\"AI in accounting and finance seminar &#8211; Designing modern financial processes securely, efficiently and intelligently\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Controlling-scaled.jpeg\" class=\"attachment-full size-full wp-image-38709\" alt=\"\" srcset=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Controlling-scaled.jpeg 2560w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Controlling-300x200.jpeg 300w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Controlling-1024x683.jpeg 1024w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Controlling-768x512.jpeg 768w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Controlling-1536x1024.jpeg 1536w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Controlling-2048x1365.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><span class=\"uael-listing__terms-link\">Trainings<\/span><\/span><\/div>\n\t\t\t\t\t\t<h4 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/ai-in-accounting-finance\/\" target=\"_self\">\n\t\t\t\tAI in accounting and finance seminar &#8211; Designing modern financial processes securely, efficiently and intelligently\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/ai-in-accounting-finance\/\" target=\"_self\" aria-labelledby=\"uael-post-43575\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-43575>Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   trainings \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/ai-in-customer-service-seminar-solve-customer-queries-faster-increase-service-quality-maximize-efficiency\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\t\t<div class=\"uael-post__thumbnail\">\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/ai-in-customer-service-seminar-solve-customer-queries-faster-increase-service-quality-maximize-efficiency\/\" target=\"_self\" title=\"AI in customer service seminar &#8211; solve customer queries faster, increase service quality, maximize efficiency\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1097\" src=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Energietechnikindustrie-scaled.jpeg\" class=\"attachment-full size-full wp-image-38142\" alt=\"\" srcset=\"https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Energietechnikindustrie-scaled.jpeg 2560w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Energietechnikindustrie-300x129.jpeg 300w, https:\/\/www.ventum-consulting.com\/wp-content\/uploads\/2026\/03\/Energietechnikindustrie-1024x439.jpeg 1024w, 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service quality, maximize efficiency\t\t\t<\/a>\n\n\t\t\t\t<\/h4>\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.ventum-consulting.com\/en\/trainings\/ai-in-customer-service-seminar-solve-customer-queries-faster-increase-service-quality-maximize-efficiency\/\" target=\"_self\" aria-labelledby=\"uael-post-43561\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-3\"><\/i>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-43561>Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digitization is advancing inexorably and fundamentally changing the way we work, communicate and interact. But despite the apparent turning away from man, he plays a decisive role. The user experience (UX) allows you to apply your unique skills and soft skills where computers and algorithms reach their limits. In the context of AI and digitization, the development of a sound UX strategy is becoming increasingly important. A well-designed UX strategy enables companies to increase the value of their digital products and services while meeting user needs and expectations. Join us on this journey to understand how a targeted UX strategy can increase the value of your digital products and services.<\/p>\n","protected":false},"author":21,"featured_media":13838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[111],"class_list":["post-13624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-user-experience-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX strategy - how to create value(s) for your business<\/title>\n<meta name=\"description\" content=\"This is how you can increase the value of your digital products and services while meeting user needs and expectations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ventum-consulting.com\/en\/news\/ux-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a UX strategy creates value for your business\" \/>\n<meta property=\"og:description\" content=\"Digitization is advancing inexorably and fundamentally changing the way we work, communicate and interact. 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