The retail environment is complex, dynamic, competitive. Successful enterprises of the future take advantage of all available channels to sell their products: Omnichannel Commerce. The implementation of future-proof retail processes requires sound business and IT knowledge as well as a clearly structured approach. The recipe for success of the digital transformation in retail.

  • More than 80 workshops in 6 weeks with stakeholders from business and IT
  • Development of the target architecture for more than 40 features across all customer journey phases
  • Analysis of over 100 applications in the current IT-landscape
  • Planning of the transformation for four countries considering local requirements

Challenges

In a balancing act between customer requirements and implementation at a global corporation

Our customer is a global player in the automotive industry. Companies need to act fast in order to meet the customer's increasing online orientation and shopping experience expectations. A virtual product experience, personalized offers and an online sales closure are just a few of the raising challenges. The key to success are not only modern concepts, but also their integration with existing processes and IT-landscapes.

Solution

Digital Customer Experience - modern concepts need Enterprise Architecture Management

We focused on the customer and his requirements. Not a revolutionary approach - but this paradigm shift drove the current change in the automotive retail world. Personas and Customer Journeys were the perfect tools to understand the expectations of customers across different markets. At the same time, they formed the basis for the definition of required features. However, the customer journey could only be realized if the features integrated throughout a flexible process. Then, the required frontend and backend functionalities had to be defined in detail. Dependencies are crucial during the architecture development phase. To identify relevant functions, applications and projects, the features were mapped to business capabilities. Weaknesses in the current Business and IT landscape were analyzed effectively using a Business Support Matrix and Data Flow Diagram. On one hand, this helped identify functionalities with or without redundant IT support. On the other hand, Data Flow Diagrams highlighted which interfaces had to be adapted, retired or implemented. Finally, a transformation roadmap set the starting point for an agile implementation.

Customer value

Managing complexity, creating transparency, planning the implementation - EAM.

Anywhere, anytime. Seamlessly integrated. The implementation of a consistent customer journey is very complex and requires perfect integration of business and IT. Conflicting goals, planned or ongoing projects as well as a multitude of applications and technologies made keeping things on track increasingly difficult. Transparency across all architectural levels was crucial. Business, Information, Application and Technology Architecture. Mastering the complexity became a lot easier. Using our EAM approach, we achieved a common understanding among all stakeholders. Moreover, a comprehensive agreement regarding goals and measures required to achieve them. At the same time, the structured method provided a sound basis for prioritization and cost estimation of the implementation steps. The MVP approach ensured that new features are launched during an early phase. Designed and adapted to the customer's feedback. Allowing you to efficiently and effectively guide the implementation phase and thus giving you the lead over your competitors.

Contact

Tobias Hirsch

T. +49 89 122219642
tobias.hirsch@ventum.de

Tobias Reuter

T. +49 89 122219642
tobias.reuter@ventum.de

Christian Kabelin

T. +49 89 122219642
christian.kabelin@ventum.de

Interested in pursuing a career with us? You decide where you will go.

See all jobs

Read more

You could also be interested in this: