The retail environment: complex, dynamic, competitive. Successful enterprises of the future take advantage of all available channels to sell their products. Omnichannel Commerce. The implementation of future-proof retail processes requires sound business and IT know-how as well as a clearly structured approach. The recipe for success of the digital transformation in retail.

  • More than 80 workshops in 6 weeks with stakeholders from business and IT
  • Development of the target architecture for more than 40 features across all customer journey phases
  • Analysis of over 100 applications in the current IT-landscpae
  • Planning of the transformation for four countries considering local requirements

Challenges

In a balancing act between customer requirements and implementation at a global corporation

Our customer is a global player in the automotive industry. Companies need to act in order to meet the customer's increasing online orientation and shopping experience expectations. A virtual product experience, personalized offers and an online sales closure are just a few of the raising challenges. The key to success are not only modern concepts, but also their integration with existing processes and IT-landscapes.

Your expert

Solution

Digital Customer Experience - modern concepts need Enterprise Architecture Management

We are focusing on the customer and his requirements. Not a revolutionary approach - but this paradigm shift drives the current change in the automotive retail world. Personas and Customer Journeys: perfect tools to understand the expectations of customers across different markets. At the same time they form the basis for the definition of required features. However, the customer journey can only be realized if the features integrated throughout a flexible process. Afterwards the required frontend and backend functionalities are defined in detail. Dependencies are crucial during the architecture development phase. In order to identify relevant functions, applications and projects, the features are mapped to business capabilties. Weaknesses in the current Business and IT landscape are analyzed effectively using a Business Support Matrix and Data Flow Diagram. On one hand, this helps identify functionalities without or with redundant IT support. On the other hand, Data Flow Diagrams highlight which interfaces have to be adapted, retired or implemented. Finally, a transformation roadmap sets the starting point for an agile implementation.

Customer value

Managing complexity, creating transparency, planning the implementation - EAM.

Anywhere, anytime. Seamlessly integrated. The implementation of a consistent customer journey is very complex and requires perfect integration of Business and IT. Conflicting goals, planned or ongoing projects as well as a multitude of applications and technologies. Keeping track is becoming increasingly difficult. Thus creating transparency across all architectural levels was so crucial. Business-, Information-, Application- and Technology Architecture. Mastering the complexity becomes a lot easier. Using our EAM approach, we not only achieved a common understanding among all stakeholders. It was rather an extensive agreement regarding goals and needed measures to achieve them. At the same time, the structured method provided a sound basis for prioritization and cost estimation of the implementation steps. The MVP approach ensured that new features are launched during an early phase. Designed and adapted to the customer's feedback. Allowing you to efficiently and effectively guide the implementation phase and thus giving you the leading edge over your competitors.

Contact

Tobias Hirsch

T. +49 89 122219642
tobias.hirsch@ventum.de

Tobias Reuter

T. +49 89 122219642
tobias.reuter@ventum.de

Christian Kabelin

T. +49 89 122219642
christian.kabelin@ventum.de

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